Our local NPR station is conducting their spring membership drive. Each morning and evening when we are listening to Morning Edition and All Things Considered, they break in at certain points to invite listeners to call in and pledge.
In most cases, someone has made a fairly substantial “matching pledge.” This is defined as an amount of money (varying, from what I’ve heard, between $500 and $2000) someone offers to match other gifts to a total amount. Thus, if a morning has a $500 matching offer, pledges made that morning up to $500 would be matched by this individual (or couple or business or church).
They regularly use the phrase “left on the table” regarding unmatched portions of these pledges.
My question is: would someone actually offer to give an amount of money only if others would match it? I can appreciate the motivation in offers others to have their gift matched, but I cannot really understand someone calling the station and saying they won’t give as much because other people won’t step up either.
Would you (or do you) make your giving conditional on what other people give?