It’s not our fault. It’s those poor, misled unchurched.
Yesterday we did something different at Annual Conference. From 4 to 5 in the afternoon we broke apart into a variety of workshops. I had signed up to attend the session on the United Methodist Church’s new Rethink Church marketing campaign.
I’ve blogged about this before, but feel compelled to add this.
Presented by a representative from the General Church, we were walked through the history of the Igniting Minsitries campaign begun 9 years ago, and how this “Rethink Church” effort is the “next evolution” (I think next generation) of the denominational branding and marketing effort.
The teacher/leader explained that their studies have shown that the problem is not the United Methodist Church, but the perception of those who aren’t a part of it.
I have been told the second half of the presentation was better, but I wasn’t able to stomach it, so I had left.
The United Methodist Church in the United States has been losing, on average, 200 members a day since 1968. We cannot blame this on the unchurched.
There is much good in the 10,000 doors idea, and much promise in the video. We cannot, however, blame those who are not a part of the church for our hemorrhaging over the past.
They say the first step is admitting there is a problem. Let’s add this. Admit there is a problem, and don’t blame someone else.