Abercrombie & Fitch is ditching their logo. Sales have been in free-fall, and, as one analyst cited in the article pointed out, “Personal style, specifically with teens, is becoming less about fitting in and more about standing out.”
2014 teens, apparently, do not have a collective goal to be just like 2004 teens.
News Flash: Teens are still teens.
The Life of the Brand, regardless of what brand it is, is necessarily short – and likely getting shorter with each generation
The United Methodist Church has, similarly, been working on a re-brand. For a couple of decades, in fact.
I can’t help but wonder if part of our problem in the #UMC is that by the time we get to a new strategy, we’ve taken too long to reach the generation we were aiming for.
By definition, the UMC takes a minimum of 4 years to make system-wide changes.
Is there any way we can re-structure to shorten this cycle?